However, it was his 2016 project iiiDrops that skyrocketed him into the spotlight. With singles “Cornerstore”, “Photobooth” and “Girls @” providing the momentum for a highly anticipated release, iiiDrops was received as one of the year’s best endeavors in hip-hop by critics and fans alike, accumulating rave reviews, including an 8.2 from Pitchfork, earning Best New Album, a 3.5/5 from Rolling Stone, as well as landing on Esquire’s and Complex’s Best Albums of 2016 lists and more.iiiDrops landed Joey on his first US tour supporting Vic Mensa, two headlining tours in Europe, and festivals worldwide including Lollapalooza, FYF Fest, Pitchfork Music Festival, Sasquatch, and more.
QUARTERTHING, Purp's debut album released on Sept 7th. was executive produced by Nate Fox, Nico Segal and Peter Cottontale and showcases Joey's versatility in style. QUARTERTHING once again puts Young Purple within the upper echelon of Chicago’s notable hip hop scene.