It doesn’t go unnoticed that Ruben is influenced heavily by fashion and the arts due to his career as a high fashion model, that runs along side his musical journey. Walking for the worlds biggest brands, shooting for major magazines and collaborating with some of the industry’s most iconic creatives.
It all started with opening and closing the Dior Homme show as a worldwide exclusive, after which he has been walking and shooting for names such as Fendi, Jil Sander, Gucci, Burberry, Calvin Klein and many more.
Ruben is utilizing his freedom of creation by constantly evolving his sound and adding more, deeper layers to his project. Employing it as his own creative outlet of which were are yet scratching the surface. With ‘Fall Apart’, his latest single, Ruben is making us feel the intense emotions that come with a crumbling relationship. In the process of creating the track, Ruben captured all analog sounds, from synthesizers to numerous guitar tracks, which resulted in an uniquely nostalgic yet innovative approach to pop music.