Nault, frustrated by the initial lack of interest in his music, followed his last gig in Quebec City in 2011 by selling all his instruments – except for one guitar. Nault used this guitar to write a collection of jingles that soon caught the ear of a Los Angeles-based licensing company. After his songs were placed in a series of popular car commercials, Nault was inspired to form Stand Up and Say No.
The project soon became Nault’s personal protest against the conventions of 9-5 workdays and nights spent sitting on the couch in front of the TV. He recalls the moment clearly: “I remember one evening watching television and thinking to myself ‘Is this how you want to spend the rest of your life? Is this how you want your family to remember you?’” The answer was a resounding “NO!”