Represented both lyrically and in the record's artwork, Cruel Magic stands as "a personification of injustice in our world. Anyone who knows us knows we never sing about the Devil except in the most abstract terms. That said, we have no interest in light-hearted subject matter either. You will never hear the words 'rock and roll' in a Satan song, nor any references to sex, drugs, fast cars or motorcycles. But, generally bad things that happen in the world, real or imagined, and injustice in particular, has always been a big part of what drives us to write lyrics." Confident in the songs they had written and how they wanted them to sound made the process a very easy one, walking out of the studio with a record of which they are understandably proud, and will reign supreme in the speakers and headphones of metalheads the world over when it drops in Septmeber 2018.