Niia

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Boston-born and Los Angeles-based singer, songwriter, multi-instrumentalist, producer, director, and
muse Niia appears and disappears with all of the silent pomp and circumstance of a ghostly succubus or
a nightclub chanteuse in some Lynchian fever dream on a spaceship. At the same time, she’s not just on
screen…No, she’s also behind-the-camera, pulling the strings, and playing god with the emotions of any
voyeur curious enough to listen, watch, and feel. She’s completely tapped in, yet wholly removed from
this world. Rather, she’s sequestered in her own kingdom of doubt, anxiety, lust, karma, and sense of
self.
If you’re looking for drama, it’s there in her self-produced music, self-directed videos, evocative lyrics,
and smoky vocals. It’s also separated her as a ghostly pop outlier pondered over by The New York Times,
Pitchfork, Paper, The Guardian, Interview, Wonderland, and Harper’s Bazaar and sought after by brands
such as La Mer, Chanel Beauté, Remy Martin, Reebok, Calvin Klein and more.
After multiple projects, numerous collaborations, and 20 million streams, she steps outside of herself on
the 2021 If I Should Die EP.

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