Rough-Brutal-Technoid. Three words to describe Consumer Junk’s universe. In 2010, producer Gerwin van Ruiswijk settles the foundation of the band with the release of the album “Product” under the artist name Consumer Junk.
The album showcases what he stands for: uncompromising raw Electro with Techno and Dance influences. In addition to the pounding beats, “Product” is inspired by the excesses of our consumer society which creates a lot of “consumer junk”. The album is well received and leads to some exclusive live performances. In 2013 Gerwin van Ruiswijk starts working with the art group Must We Unite (Marcel Verschoor and Nicole van Rietschoten). Must We Unite designs paintings on which isolated figures play the leading role. The main theme in the works of Must We Unite is: the strength of the people and the overthrow of existing structures and regimes, questioning if what is right or wrong and what will be the consequences. This collaboration resulted in successful EP with tracks inspired by Must We Unite’s artworks. Consequently, Marcel Verschoor joins as band member, focusing on the visual experiences for the live shows. With the new record, the band keeps the electronic roots of Consumer Junk, but also assimilates the years of experience as a full live act. The songs see more progressions with chords, breaks and choruses yet keeping the Dance groove and Electro sounds.