The group’s sound has lent comparisons to the Lemonheads, the Libertines, the Wipers, and the Kingsmen and have been praised by NME Magazine, Interview Magazine, Northwest Music Scene, the Portland Mercury, do503 and Willamette Weekly.
"The Hugs are a four-piece rock ’n’ roll band from Portland, Oregon, who recorded their debut album in England. This makes sense because their music sounds British—not “Greensleeves” British, but rather the brand of British that became popular when groups like The Kinks and The Yardbirds invaded America in the mid-’60s with their ramshackle lyrics and bluesy riffs. The Hugs’s music, though, is also very Oregonian, owing an equal debt to home-state forerunners like “Louie Louie” auteurs The Kingsmen and the late-’70s pre-grunge grunge outfit the Wipers." (Interview Magazine)
In November of 2016 the group revealed its revamped roster featuring guitarist Jack Burgess out of London, UK, bassist Kauri Voss out of Chicago, and drummer Keagan O'Brien out of Detroit, all joining vocalist, Danny Delegato, the founding member and Portland-native.