The music of alucidnation played a key role in the Big Chill, the UK's first ‘boutique’ music festival. Bruce signed to the label and performed and DJ'd at pretty much every Big Chill event between 2000 and 2010, gigging in countries such as Greece, India, Japan, Korea and many more. These were all significant events because they planted 'seeds' which have since flourished worldwide. In hindsight, The Big Chill festivals represent an inspiring high-point for music, DIY culture and live electronica-based audio performances.
Bruce released two critically acclaimed albums on Big Chill Recordings; 'Re-induction' and 'Get Lost'. The label also released two alucidnation EPs, simply titled 'ep:01' and 'ep:02'.
Bruce also undertook mixing and blending duties on The Big Chill's award-winning 'Glisten' compilation, released back in 2001.
Bruce has continued to release successful crowd funded albums on his own label, Lucid.