In 2016 he was living in London pursuing endeavours in music production and songwriting as well as working as a model, spending time on the catwalk in Europe for the likes of Gucci and Dior. Constantly writing, Blamire grew a wealth of material and based himself from a small studio in Camden, London, where the project was born.
The next year was spent writing and 2018 saw Alex move back up north from London. Upon returning to his hometown, Alex enlisted the sharp guitar tones of Joe Sowter and the tight drumming of Lee Clifford taking time to perfect their live show and production, crafting what has been described as an impressive blend of music, fashion and performance.
The start of 2019 saw the debut performance of Blamire, with a sell out show at Kaleidoscope, followed by a sell out London show at Paper Dress Vintage. The end of the year saw another sell out performance at the much larger Cluny in Newcastle, leaving their fast growing audience awaiting a release which is now imminent with this debut In The Waves.