With a rare combo of humour and substance, Shad’s records are a joy to listen to, full of pop craftsmanship that doesn’t turn a blind eye to human nature. Oh, and on a strange whim, he explored late eighties/early nineties chart-topping R&B vibes, on 2016’s Adult Contempt, as Your Boy Tony Braxton. Shad likes pop music.
In the past five years, Shad has elevated his profile and practice by emerging as a vital broadcaster: after departing his hosting gig on CBC Radio’s q, he went on to host the Hip-Hop Evolution docu-series, whose 2016 season was released by HBO Canada and earned both a prestigious Peabody Award and an International Emmy Award. Shad is on an Award Tour.
With all sorts of flows, a gorgeous singing voice, and a mind full of musical ideas, Shad is one of rap’s most significant artists. He’s on a mission of sorts that involves some soul searching of his own but is also about connection. His powerful work has galvanized fans and, after flying into the sky, always lands on common ground. Love is love.
-- Vish Khanna