Influenced by the Southern-style swagger of UGK and the rhymes of his hometown heroes the Diplomats, A$AP Rocky gave up slinging drugs in Harlem and moved to Elmwood Park, New Jersey, where he started rapping.
By the time he had completed his GED, the self-proclaimed hood outcast had already gained comparisons to Wiz Khalifa and was being championed by Fader magazine, Stereogum, and rap superstar Drake, due to the Internet-leaked singles "Peso" and "Trilla." In 2011, just after he turned 22, A$AP Rocky released the Deep Purple mixtape and followed it months later with the digital release of his debut effort, the street album Live.Love.A$AP. After signing a reportedly large deal with Sony, the album was re-released in February of 2012. Even without an official debut album, the rapper rounded out the year with a nomination for BBC Radio's Sound of 2012 poll, performing alongside Rihanna at the 2012 MTV Video Music Awards, playing Lana Del Rey's husband in the singer's "National Anthem" video, and landing a spot in a television commercial for the popular video game FIFA Soccer 13.