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    Can't Stand the Pressure
Auret’s story is about liberation through pursuit of passion.
This South-African born award-winning artist majored in Psychology and Pre-Medicine. She grew up in a household with high academic values, where lawyer, doctor or engineer were the approved careers of choice… ‘singer’ was not an option.
“It sounds silly saying this now...but telling my parents that I didn't want to go to med school at the time was one of the scariest moments in my entire life. They spent all this money and I didn’t want to let them down. I knew my parents only wanted the very best for me...I just felt like I had to stand up for myself and go after what I wanted...or else I’d be living a lie.” - Auret
After making the decision to pursue her true passion in 2011, Auret released her first album entitled “I Am” which combines empowering, evocative and expressive lyrics with edgy influences from 80s pop and R&B genres. Her album was covered on national media outlets, including the BC Province Newspaper, the “Do You Know Jack” radio show and SHAW TV airing her “Precious Moments” music video.
In 2013, Auret released a 4 song EP entitled “Stills of Me” with “Cleopatra” receiving the most attention from audiences around the world, including being featured in a luxury home decor commercial in Egypt.
Referred to as an "amazing ball of energy" by Gonzo Online, Auret’s live performance hit stages from local festivals (opening for Mos Def aka Yasiin Bey) to embarking upon a 12-city National Canadian Tour to performing internationally in Europe, L.A., and Vegas. She has since won the Director’s Award for songwriting in Nashville, worked with award winning engineer and producer Jamie Kuse, producer Jimi Dali (Swollen Members) and other talented names in the industry.
“It’s truly amazing what you can accomplish when you just make the decision to listen to that inner voice telling you what you really want - it’s the only truth that matters. When you realize this, everything changes.” - Auret
Auret is now turning up the edge with her ROCK n’ ROAR message, venturing into the dance / electro pop arena with her recent single releases “Summer Tune”, “Ricochet” and “Happy Accidents”, all with recurring themes of resilience and positivity. When she’s not singing or writing, Auret can be found on a film set, designing publications, spending time with family or educating creative entrepreneurs in establishing their brand, marketing themselves online and expanding their fan base. Through her music and business ‘Essetino Artists’, Auret inspires others to “Dare to be Dream Driven” and live what they love, every single precious moment.


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