Helen Love's next step was the 10" EP Summer Pop/Punk Pop, a five-song celebration of "Summer Pop Radio" and related activities that are like a '90s U.K. indie answer to the Beach Boys
' Summer Days (And Summer Nights). Released in 1995, the "Bubblegum" single introduced a new trick into the group's repertoire by unashamedly nicking the chorus from the Specials
' "Much Too Young" for the flip, "Let's Go." The three-song Ahead of the Race CD-EP introduced the group to the digital era with a slightly mellower sound, but 1996's Beat Him Up was punkier than anything since the group's debut. The group's final release for Damaged Goods
, the four-song We Love You EP, was probably their strongest work, but a dispute with the label led to the group signing with the slightly larger Che imprint in 1997. The resulting EPs, Does Your Heart Go Boom and Long Live the UK Music Scene, were made without Sheena, but she was back on board for the group's first full-length album, 2000's Love and Glitter, Hot Days and Muzik. The album was reissued a year later by Damaged Goods
with extra tracks added.
Apart from a holiday single (a cover of Joey Ramone
and Debbie Harry
's "Merry Christmas I Don't Want to Fight"), the group was quiet until the release of the Bubblegum Killers EP in 2005. Helen Love's next single, 2006's "Junk Shop Discotheque," was their first for new label Elefant
. They followed it up with the vocoder-heavy It's My Club and I'll Play What I Want To in early 2008. After another single in 2009 ("Calm Down Dad"), the band took a bit of a break from recording. When they resurfaced in the summer of 2013 with a new single, "Atomic," the group sported a new synth pop-influenced sound to go with their pogo-ready punk-pop. Their fourth album, Day-Glo Dreams, was released by Elefant
in July of 2013 and followed by a Christmas single, "Hark the Herald Angels," later that year. After two more singles for Elefant
in 2014, "Pogo Pogo," and "Where Dylan Thomas Talks to Me," a tribute to Welsh poets Dylan Thomas
, Vernon Watkins, and Nigel Jenkins, the group moved over to a new label, Alcopop!
to release the 2016 album Smash Hits. ~ Stewart Mason & Tim Sendra, Rovi