Born in New York to Puerto Rican and African-American heritage, Joey Trap (Take Risks and Prosper) is a promising young talent in rap whose sound is a confluence of genre-defying artists such as Kodak Black, XXXtentacion, Travis Scott and Young Thug.
After moving from Spanish Harlem to San Diego at the age of 15, Joey first became attracted to rap as a hobby to escape the drug-dealing lifestyle he had become accustomed to. Realizing he had a knack for the art, he began producing, writing and mixing his own raps and those of his closest friends, a collective he founded named Kloud Gang Entertainment. By 18, Joey's first public release caught attention in 2017 with a string of undeniably captivating songs along with several EPs that would garner the attention of Asylum Records. In 2019, after an unceremonious split from the label and former musical cohorts, Joey established Young Rich Squad & in 2020 a new imprint under the Pivtl Projects banner. With undeniable East Coast-bred braggadocio and fascinatingly animated vocalizations over 808-heavy bass, Joey continues to offer infectious tracks like “Purse,” “John Wayne” and “Arrival” that boast irreverent wit. His latest 8-track output, Wild West, aided solely by Mikey100k, showcases the range of Joey’s addictive, bouncy sound and unique talent for wordplay. With multiple projects already slated for release in 2020, Joey’s music shows promise to become increasingly vulnerable, anthemic and urgent.