The Always Never project – and the origin of the duo’s name – centers around the theme of contradiction, which is reflected in their songwriting. They draw inspiration from real life experiences, particularly relationships – especially when those in relationships let you down. People who are Always, yet Never, there.
They released their debut self-titled album Always Never on August 24, 2018 featuring 14 songs. The duo garnered further attention when Khloe Kardashian played their song Know This on her instagram story.