The Always Never project – and the origin of the duo’s name – centers around the theme of contradiction, which is reflected in their songwriting. They draw inspiration from real life experiences, particularly relationships – especially when those in relationships let you down. People who are Always, yet Never, there.
They released their debut self-titled album Always Never on August 24, 2018 featuring 14 songs. The album was premiered by Complex. The duo garnered further attention when Khloe Kardashian played their song Know This on her instagram story.