Born in Monterrey, Mexico, Reyes got signed at 16 by independent record label BAKAB, with whom she started her solo career in Los Angeles.
After indie success and award nominations, Warner Latina and Bakab joint ventured on Reyes´ solo global project. Her debut album, Louder! entered the Current Latin Albums chart at No. 1 in 2017. Now certified Platino by the RIAA, it includes the No. 1 hits “Muévelo" feat. Wisin, "Conmigo (Rest of Your Life)" and "Sólo yo" with Prince Royce. Billboard selected her for their "Next Up New Artists" program and included Reyes in their "20 Hot Latin Acts in Their 20's" list. Reyes also holds campaigns with Pepsi, Garnier, Spectrum amongst others.