THE EITHER are an indie electronic band based in New York, formed in 2017. The band consists of Zongli (vocals), Jiaju (pipa), and Yang (erhu.)
They are known for using electric traditional Chinese instruments and their distinct sound that blends indie-rock, indie-pop, and dance music. Their music employs the idea of futurism and globalism, chanllenges the bound and stereotype of tradition cultural and ethnic characteristics.
They have released five singles and one mini-album, performed over New York’s notable venues like The Gramercy Theater, Irving Plaza, Bowery Electric, The Bitter End. The band also actively cooperate with new media artists, fashion designers and acadamics.