Originally named Shinkou Shuukyou Gakudan NoGod, the Japanese part of which translates as "The New Religion Band", they oxymoronically styled themselves as a kind of atheist cult, calling their fans "believers" and their gigs and releases "propagations". Nothing in their lyrics is particularly anti-religious, however, so this seems primarily to be a gimmick. When they signed a major label deal in 2009, they dropped the Japanese words from their name; most fans had referred to them from the start simply as NoGod anyway.
Most visual bands frequently change their "look," and while the other members do this, Danchou's has remained since the release of its first album essentially constant, albeit with tweaks and modifications from time to time. Described by some as looking like a clown, in truth he resembles nothing so much as a gigantic ragdoll, complete with "sewn-on" button eye. This striking image, combined with his theatrical high tenor, make him the focal point of the band.
Despite clownish looks and occasionally self-mocking lyrics (which have been known to poke fun at the whole visual genre), the band contains some of the most technically gifted players in the entire scene. The music can best be described as a cross between the power and technicality of classic European heavy metal and the melodic immediacy of pop. The songs often contain an air of inherent melancholy, and there are flourishes of contemporary genres such as metalcore, especially in the production style.
Perhaps because of this metal element, the group has more male fans in its native Japan than is usual for visual kei, and the music appeals to fans of other visual symphonic metal bands such as Versailles and D. The group was voted No. 8 out of 50 of "most promising newcomer" bands in a 2008 poll of European J-Rock fans -- before a note of its music had been released outside of Japan -- and the 2007 single "Atria" is held up by many fans as one of the greatest visual kei singles of all time. Following its second album Gokusaishiki (Richly Coloured) and the mini-album Rashinban (Compass), in late 2009 it signed a major-label deal with King Records. After a best-of compilation of songs from its indie era, in August 2010 it issued the third album Kakera (Fragments), which was also released in Europe by the German label CLJ. ~ John D. Buchanan, Rovi