Their energetic live performance has lead At First to win several band contests and share the stage with acts such as Bring Me The Horizon, Textures, The Royal and Dool. In the beginning of 2020 At First released their debut album titled Deadline, a reference to the pressure in modern society. The album and its accompanying music videos were completely self-produced and released. Deadline already gathered thousands of streams, two of its singles were added to the official Spotify playlist "Hard & Heavy" and the debut album was very positively received by music journalists.
“The band sounds like it has been in this scene for years. While listening to the album it is very difficult to keep your head still or keep your air guitar away. ”– Rockmuzine, February 2020
“Jochems is a power woman who stands her ground. Fortunately the music is not inferior to that. On the contrary, she is supported by an extremely talented band that is clearly familiar with multiple genres and has no trouble switching between them. ” – Festivalinfo.nl, March 2020