Alex Francis introduced himself in early 2017 when he was invited to be the guest vocalist on
Melanie C s single ‘Hold On’. Alex’s EP ‘A Stronger Love’ caught the attention of Stereophonics ’ Kelly Jones who invited Alex to support the band on their European in early 2018. The tour served as Alex’s debut performances in Spain, Luxembourg and Italy. Alex embarked on a string of dates across the UK and Europe in 2018 making appearances at MadCool Festival in Madrid and Blue Balls Festival in Lucerne where he opened for Alanis Morissette. He finished the summer touring with Sting across France, Luxembourg, Germany and Switzerland.
Following a string of dates in New York City in late 2018 Alex travelled to Austin, TX to showcase at SXSW festival last year where he showcased at the British Music Embassy. He performed his first ever German and UK headline shows in late 2019 with great success, helping to cement his status as an emerging artist in the UK and Europe. More recently, Alex has been developing new material with songwriters Mark Taylor and Patrick Mascall (James Morrison, JP Cooper) and his new single 'All My Life' is out now.