Both ‘ Invisible’ and ‘ The Great Run’ are linked to each other,” says Rifo. “ A novel in two chapters recorded during a snowfall in the Faroe Islands. It is a story of a girl who runs away from a relationship to start an individual course. It is a beautiful chronicle that sits both on sweet melancholy and a reinforced concrete wall.” The Bloody Beetroots sought out singers who matched the voices he heard in his head and incorporated their ideas into the new tracks too. “ My Name Is Thunder” was released as a double-single with Rifo and Australian rockers JET each producing versions respectively. “ I knew this song needed a certain rock tone... a tone like Nic Cester of Jet had. We thought instead of someone ‘ like Nic Cester,' how about we get the real Nic Cester! Thinking he would be in Australia, it was fate that he lived just a couple hours away from me in Italy. I found him,” says Rifo. “ We worked together, ate together, drank together and created something very powerful together. Around this time the Jet guys stared talking and thinking about getting back together, when Nic shared this with his bandmates, the idea came up to have ALL of Jet involved. Because of our different influences, we had different ideas on the mixing and from that we came up with two versions. It’ s the best of both our worlds!” “ All Black Everything” is one of the most powerful songs of the album--the perfect combination between two states of anger: U.K. hardcore punks Gallows & TBB.Songs "Kill or Be Killed" with Prayers, “ Irreversible” with Anders Friden of In Flames and “ Enter The Void” with Foxy Shazam’ s Eric Nally emerged. This creative process requires more work and concentration, but that modus operandi suits Rifo. "You have to take the time to create something consistently relevant," he stresses. In an era where rapidfire accumulation of likes and retweets mint new "pop culture" icons in moments, Rifo strives to create true counterculture, investing hours, ideas, and energy to make art that rubs against the grain. Towards that end, he continues to work with Tanino Liberatore, the legendary Italian comic author and illustrator for the cover of The Great Electronic Swindle. An early and enduring inspiration to Rifo, Liberatore created RanXerox, one of the most iconic anti-heroes featured in the pages of Heavy Metal. Record collectors will recognize Liberatore's work from album covers including Frank Zappa's The Man from Utopia, and his striking images—previously showcased on the sleeve art for Romboramaand Hide—remain an integral element of Rifo's visual presentation. "I want to open a little window on to the meaning of freedom, and what art and music should be in a society," concludes Rifo. As he celebrates the tenth anniversary of Bloody Beetroots with a reinvigorated attitude and his best music yet, he's quick to reiterate that this is only the latest chapter in a story that's still unfolding. "As long as I'm vertical, I've got to keep evolving." The Bloody Beetroots’ The Great Electronic Swindle will be released October 20, 2017 on Last Gang Records.