(chieftanship). He aims to create a global Hip Hop sound, which exhibits his
South Pacific background while transcending cultural barriers.
In 2015 Rei released his debut album C.H.I.E.F (with the help of mentor Barnaby Weir) which won the award for Best Māori Urban/Hip Hop/RnB album at the Waiata Māori Music Awards.
In 2016, Rei released several NZ on Air funded music videos in the lead up to his
second album 'A Place to Stand'. His video The Chief’s Speech won the Māori
Music award for best music video and was also featured on international Hip
Hop blog ‘Montreality’, receiving over 30k views in only a couple of days.
In June 2017, Rei released A Place to Stand which debuted at #1 on the NZ iTunes
Hip Hop chart and #1 on the NZ Heatseeker albums chart. The album also won the Best Urban Album Award at the Māori Music Awards.
In April, Rei released his first ever fully Māori language EP 'Rangatira', which is quickly earning itself a buzz online and has received substantial media coverage.