Signing with renowned, LA label Soulection at the age of 18, Sam released his debut EP Short Stories in 2015. The release racked up six million streams on Soundcloud alone, while The Fader explained, "It's his deft handling of a menagerie of percussive sounds; so much going on and yet, instead of feeling weighty, the result is delicate, even graceful."
Crediting artists such as Daft Punk, Sade, Siriusmo and Lenny White among his sources of inspiration, in 2016, Sam went on to release his Escapism series of EPs on XL Recordings. A coming-of-age trilogy, Sam built his own vivid, technicolor world, best described by Pitchfork as "Cinematic, orchestral, plummeting into shuddering, tabla-driven hip-hop grooves—like Hans Zimmer trying out his hand at boom-bap." Lead single Long Distance has been streamed 8.7 million times on Spotify alone, and was chosen by Diet Coke to soundtrack their high-profile Super Bowl advert in 2018.
Despite incessant international touring; from Coachella, Electric Forest and Bestival, to headline tours, Sam’s inspiration comes from the lush, green backdrop of his hometown Stirling. And it’s this we hear him invoke across his music, as he builds beautiful, eclectic soundscapes; at once both multilayered yet graceful, powerful yet refined, esoteric yet warm and utterly, spine-tinglingly moreish.